Information on the authenticity of customer reviews
Each consumer rating is checked for authenticity before it is published, to ensure that ratings only come from consumers who have actually purchased/used the rated products.
The verification happens
- by manual verification in the form of a comparison of the evaluation with the order history of the merchandise management system in order to make a previous product purchase a necessary condition for publication.
- by sending individualized links to consumers after completing an online order, which lead to an online rating form and which ensure that access to the rating function is only granted to consumers who have actually purchased a product
-by making the possibility of submitting a review dependent on prior registration in a registered customer account from which a purchase was made.